Negotiate to Win Kitap Açıklaması: Negotiation is not just a process, its an attitudeone that we all can learn. Patrick Collins, an internationally recognized expert on the subject, offers an original, comprehensive guide to maximizing negotiation skills, whether in a one-on-one encounter or a larger, more formal negotiating session. Collins explains what negotiation is and isnt and discusses ways to overcome the fear of negotiation, strategies for gaining the upper hand by manipulating the environment, and tactics tailored to negotiation type. What he offers is much more than just a guide to magic words or a collection of case studies